1000-celebrity

Recruitment and endorsements by Scientologist celebrities have always been very important to the Church of Scientology. Scientology actively recruits celebrities to promote Scientology to the public at large. Written Scientology policies describe recruiting celebrities in great detail.
Scientology has had a written program governing celebrity recruitment since at least 1955, when L. Ron Hubbard created "Project Celebrity", offering rewards to Scientologists who recruited targeted celebrities.
A Scientology policy letter of 1976 states that "rehabilitation of celebrities who are just beyond or just approaching their prime" enables the "rapid dissemination" of Scientology.
The Church of Scientology operates special Celebrity Centres. Scientology policy governs the Celebrity Centres (the main one in Los Angeles and others in Paris, Nashville, and elsewhere), stating that "one of the major purposes of the Celebrity Centre and its staff is to expand the number of celebrities in Scientology." (Scientology Flag Order 2310) Another order describes Celebrity Centre's Public Clearing Division and its goal, "broad public into Scientology from celebrity dissemination"; this division has departments for planning celebrity events and routing the general public onto Scientology services as a result of celebrity involvement.

As founder L. Ron Hubbard put it:

"Celebrities are very Special people and have a very distinct line of dissemination. They have comm[unication] lines that others do not have and many medias [sic] to get their dissemination through"

Hugh B. Urban, professor of religious studies in the Department of Comparative Studies at Ohio State University said about Scientology's appeal to celebrities in an interview for Beliefnet.com:

"But then I think the reason that celebrities would be interested is because it's a religion that fits pretty well with a celebrity kind of personality. It's very individualistic. It celebrates your individual identity as ultimately divine. It claims to give you ultimate power over your own mind, self, destiny, so I think it fits well with an actor personality. And then the wealth question: These aren't people who need more wealth, but what they do need, or often want at least, is some kind of spiritual validation for their wealth and lifestyle, and Scientology is a religion that says it's OK to be wealthy, it's ok to famous, in fact, that's a sign of your spiritual development. So it kind of is a spiritual validation for that kind of lifestyle."

Among the most well-known celebrity Scientologists are John Travolta, Kirstie Alley, Catherine Bell, Beck, Jason Lee, Isaac Hayes, Tom Cruise, and Katie Holmes.

Source : www.wikipedia.org

A model is a person who poses or displays for purposes of art, fashion, or other products and advertising.

Modeling is distinguished from other types of public performance, such as an acting, dancing or mime artistry, although the boundary is not well defined. Appearing in a movie or a play is generally not considered to be modeling, regardless of the nature of the role. However, many models have also described themselves as actors. The models have to express an emotion and feeling in their photographs. Types of models include glamour, fashion, fitness, bikini, fine-art, and body-part models.

Fashion models are used mainly to promote apparel, accessories, and cosmetics. There are two types of fashion models: high fashion and commercial.High fashion modeling is an art form of fashion. The photographer photographs the model in artistic themes that relate to the clothing promoted. The model uses their face and body to express different emotions required. High fashion is typical for work on campaigns, collections and magazine editorials for high fashion designers.These models are featured in high fashion magazines such as Vogue, W,Vanity Fair and ELLE. Clothing designers traditionally show their new collections in an annual fashion show, for buyers, the fashion industry, and the general public. Fashion models walk the runway, and pose to display clothing. High fashion models have strong, unique and distinctive features. "Runway modeling," also known as catwalk modeling," is displaying fashion, and is generally performed by "high fashion models."

Commercial modeling is less prestigious than high fashion (haute couture) modeling, but very well paid. There are different forms of commercial modeling: catalogue, cosmetics, commercial print, product, and swimsuit. Catalogue models vary in height and weight, compared to high fashion models. Unlike high fashion models, commercial models include plus-size models. The size of the model depends on the clothing. i.e. Plus sized models model for plus sized clothing. These models appear in catalogues. Cosmetics models model for makeup companies such as Revlon and Maybelline. Cosmetics models work for television commercials, magazine advertisements, newspaper advertisements, and billboards. Commercial print models promote clothing/products on billboards, buses, magazines and newspapers.

The Association of Model Agents (AMA) says that female models should be around 34-24-34 inches (86-61-86 cm) and at least five feet eight inches (1.72 m) tall and 108 pounds on average. Currently, the height required to do fashion shows has increased. During the last fashion shows in Europe, the average height was 1.79 m, the average weight was 50 kg, with bust between 85 to 90 cm, waist under 62 cm, and hips under 90 cm, to fit the 34/36 size of haute Couture prototypes.Average dimensions for a male model are a height of 180-187 cm (5 ft 11 in- 6'2") and a weight of 64-75 kg (140-165 lb). Male models are also toned and fit as opposed to bulging with muscle.

Source : www.wikipedia.org

People (full name People Weekly) is a weekly American magazine of celebrity and human interest stories, published by Time Inc. As of 2006, it has a circulation of 3.75 million and revenue expected to top $1.5 billion. It was named "Magazine of the Year" by Advertising Age in October 2005, for excellence in editorial, circulation and advertising.People ranked 6 on Advertising Age's annual "A-list" and 3 on Adweek's "Brand Blazers" list in October 2006.

The magazine runs a roughly 50/50 mix of celebrity and human interest stories, a ratio it has maintained, according to its editors, since 2001. People's editors claim to refrain from printing pure celebrity gossip, enough so to lead celebrity publicists to propose exclusives to the magazine, evidence of what one staffer calls it a "publicist-friendly strategy."

People has a website, http://www.people.com, which focuses exclusively on celebrity news.In February 2007, the website drew 39.6 million page views "within a day" of the Golden Globes. However "the mother ship of Oscar coverage" broke a site record with 51.7 million page views on the day after the Oscars, beating the previous record set just a month before from the Golden Globes.

People was cofounded by Dick Durrell as a spin-off from the "People" page in Time magazine. Its first managing editor, Richard Stolley, characterized the magazine as "getting back to the people who are causing the news and who are caught up in it, or deserve to be in it. Our focus is on people, not issues."

It debuted in 1974, with a March 4 issue featuring actress Mia Farrow, then starring in the movie The Great Gatsby, on the cover. That issue also featured stories on Gloria Vanderbilt, Aleksandr Solzhenitsyn, and the wives of U.S. Vietnam veterans who are Missing In Action.

In 1996 Time, Inc. launched a Spanish-language magazine entitled People EN ESPAÑOL. The company has said that the new publication emerged after a 1995 issue of the original magazine was distributed with two distinct covers, one featuring the slain Tejano singer Selena and the other featuring the hit television series Friends; the Selena cover sold out while the other did not. Though the original idea was that Spanish-language translations of articles from the English magazine would comprise half the content of the newer publication, People EN ESPAÑOL over time came to have entirely original content.

In 1997 the magazine introduced a version targeted at teens called Teen People. However, on July 27, 2006, the company announced it would shutter publication of Teen People effective immediately. The last issue to be released was for September 2006. There were numerous reasons cited for the publication shutdown, including a downfall in ad pages, competition from both other teen-oriented magazines and the internet along with a decrease in circulation numbers. Teenpeople.com was merged into People.com in April 2007. People.com will "carry teen-focused stories that are branded as TeenPeople.com" Mark Golin the editor of People.com explains the decision to merge the brands, "We've got traffic on TeenPeople, People is a larger site, why not combine and have the teen traffic going to one place?"

In a July 2006 Variety article, Janice Min, Us Weekly editor-in-chief, blamed People for the increase in cost to publishers of celebrity photos:

"They are among the biggest spenders of celebrity photos in the industry....One of the first things they ever did, that led to the jacking up of photo prices, was to pay $75,000 to buy pictures of Jennifer Lopez reading Us magazine, so Us Weekly couldn't buy them.
"That was the watershed moment that kicked off high photo prices in my mind. I had never seen anything like it. But they saw a competitor come along, and responded. It was a business move, and probably a smart one."

People reportedly paid $4.1 million for newborn photos of Shiloh Nouvel Jolie-Pitt, the child of Angelina Jolie and Brad Pitt. The photos set a single-day traffic record for their website, attracting 26.5 million page views.

Recently, "Dancing with the Stars" host Samantha Harris decided to share the news of her pregnancy with People, even before she announced it on her own show. Harris said she "ideally wanted a prestigious magazine to be the one to break it," Harris tells FBLA. " People breaks a lot of baby news and seems to be a reliable source. Plus, I've never had a chance to be in People, and it was nice that they wanted to break it."

Source : www.wikipedia.org

Foreign celebrity advertising is a well-liked form of advertising in parts of Asia, Eastern Europe and Latin America. The phenomena is most pronounced when English-speaking celebrities do print advertisements or commercials for a non-English speaking market.

American and British dramatic actors have usually been reluctant to appear in common
advertising campaigns, on the assumption that it cheapens their respectability and can be perceived as selling out by their fanbase or the critical public at large. In Asia, it is much more common to see dramatic actors in commercial advertisements. Japanese advertising budgets, for one, can be far more extravagant than American budgets when it comes to celebrity talent, so the deals in other countries can often prove much more lucrative than their domestic counterparts, with a much lower risk of negative publicity. As many of the celebrities play a part under the theory that their videos will never be seen by their familial audience, many times they agree to do actions and read lines that are silly and outside of their normal image.

For the reasons stated above, celebrities often attempt to keep on these advertisements a secret from American audiences. Arnold Schwarzenegger, who has done many television ads for Japanese drinks, food products, and television networks is known to secure a "secrecy clause", preventing Japanese advertisers from disclosing his support deals in the United States . A few celebrities, including Leonardo DiCaprio and Meg Ryan, have even gone so far as to file cease and desist correspondence against websites that mirrored the unfamiliar advertisements.
In more latest years, probably because of the faster spread of information made possible by the internet, American celebrities have been more open about doing foreign advertisements, as well as ever-increasing their advertising presence in the United States. Oscar-winning actress Catherine Zeta-Jones has become the spokeswoman for T-Mobile, and a variety of isolated celebrities such as Robert DeNiro and M. Night Shyamalan have done individual advertisements for American Express.

Examples

* Historically, American actors and filmmakers Orson Welles, Francis Ford Coppola, and Audrey Hepburn would become visible in Japanese advertisements, while eschewing American ones. More current celebrities such as Brad Pitt, Leonardo DiCaprio, Gwyneth Paltrow and Jodie Foster, who usually avoid publicity in the United States, have been known to do large-scale advertising campaigns in Japan and China.

* One commercial featuring Arnold Schwarzenegger promoting a Japanese energy drink "Vfuyy" with zany actions is a favorite of Conan O'Brien, and was regularly featured on Late Night with Conan O'Brien as a filler clip.

* One Pepsi commercial that aired in Asia features American singer Christina Aguilera but wasn't aired in United States.

Foreign celebrity advertising in popular culture

* The movie Lost in Translation follows an American actor's trip to Japan to film an ad for Suntory brand whiskey. It is loosely based on Francis Ford Coppola, who did advertisements for the Japanese liquor, despite shying away from advertisements in the United States.

* The Entourage episode "Chinatown" features the main character, Vincent Chase,
appearing in a lucrative Chinese energy drink commercial at the request of his agent. In the episode, the production quality and special effects budget of the commercial rivals some mainstream action movies.

* The Friends episode "The One with Ross's Grant" includes the character Joey appearing in a Japanese Lipstick for Men commercial.

Source : www.wikipedia.org